Origin takes to TV with
Aluminium fabricator Origin, is launching its first ever prime-time television advert, which saw its first outing during Coronation Street.
The national TV campaign, which focuses on the Origin Front Door, is said to be ‘a big statement of intent’ from the family-run manufacturer, becoming the first organisation of its kind to launch a nationwide TV advert, and signifying substantial financial investment.
The advert, which will run on ITV, Channel 4, More 4 and various Sky channels until November17, ‘celebrates the role a front door plays in a family home’ and depicts a series of family moments involving the door.
Neil Ginger, CEO and co-founder said: “It is not often manufacturers of completely bespoke products launch national advertising campaigns, but we see it as a huge sign of intent, and we want everyone to be a part of it. The new advert will be supported by a marketing campaign, including social media content across Instagram, Facebook and Pinterest, as well as press and showroom opening days.
“The new advertising campaign is a momentous step for both Origin and the manufacturing industry. It proves that products that are designed with an unlimited amount of specifications in mind, can do so on the national stage.”