Back on TV
YALE is launching a new national TV campaign next month on Channel 4, Sky, and ITV, to showcase the new Conexis L1 Smart Door Lock as part of what the company describes as its biggest ever media spend.
Sales and Commercial Director Paul Atkinson said: “This is the first time in recent years that we have used TV as a platform to target UK homeowners, and we’re excited to see the Yale brand in living rooms across the country.
“As part of our research for this campaign, independent focus groups were carried out to gauge consumer opinions. One of the main findings showed that 80% of consumers would want the Conexis L1 professionally installed*. This provides a huge opportunity for the trade to promote their services and enter a rapidly developing connected smart home market.
“Research also found that 55% of UK homeowners like the idea of being able to control their home security through an app, with 41% of those surveyed wanting a Smart Door Lock in their home. By showcasing the Conexis L1 Smart Door Lock, the new TV advertisement is aiming to capitalise on this increased awareness and demand for smart door locks, helping to drive sales for our trade partners and reinforce Yale as the security brand of choice.”