Customade Group’s REAL ALUMINIUM brand has been named as finalist in two categories at the forthcoming G17 awards, ‘New Product of the Year’ and ‘Promotional Campaign of the Year - Trade’.
The nomination for New Product of the Year recognises Real Aluminium’s growth to become ‘one of the industry’s biggest new brands’ says the company: “Real Aluminium brings the industry’s widest range of aluminium fenestration products within easy reach of the installer. It has cut lead times to just two weeks and helped installers to advance into the lucrative world of aluminium.
Itsays its ‘easy as child’s play’ campaign: “catapulted the brand to phenomenal success in its first year. Victoriously spreading the message throughout the industry that aluminium doesn’t need to be complicated, the campaign has been nominated for Promotional Campaign of the Year - Trade.”
Claire Miller, Customade Group’s marketing director, said: “This year has been remarkable for Real Aluminium and we’re immensely proud of this inspiring challenger brand, which has made a lot of noise in the industry and delivered a fantastic boost for hundreds of installers.
“The Customade Group is a main event sponsor at the awards and we’re very excited to be part of this eagerly awaited ceremony. We’re really looking forward to seeing the great and the good of the industry on the night and celebrating the achievements of all the winners.”