GGF taps into 100,000 homeowners with launch of myglazing.com
September 2015

The GGF has unveiled its ‘most exciting project ever’ with the launch of a completely new consumer advice and find-a-trader website.

The site, myglazing.com, will not only project the integrity of the GGF and its members direct to the homeowner but also make the most of the 100,000 consumers a year who already visit the Federation’s existing trade site, and channel that resource into a valuable tool for its members.

Nigel Rees, GGF Group Chief Executive, said: “For many years the Federation has run schemes and produced literature to help and guide consumers, this new site aims to promote our work and our Members’ professionalism when dealing with homeowners.”

Myglazing.com was created in response to growing online consumer demand for impartial advice on glass and glazing products and services. As well as providing easy to understand information on the benefits of installing energy efficient glazing, it also offers an interactive energy efficiency calculator to help homeowners work out how much they could save on their energy bills by upgrading their windows and doors.

But the element likely to be the most welcomed by members is the site’s ‘Find-a-Member’ function which can link any homeowner directly to any number of local members, giving them information on the company’s profile and its own website as well as promotions, news and case studies.

The site also features advice on guarantees, choosing a reputable installer and how to ensure your project is secured via its free deposit protection scheme, which safeguards up to 50% of contract value or £12,500, whichever is less. Visitors will also be able to find out how they can take advantage of a conciliation service offered to those who are unhappy with the work carried out on their property.

Brian Smith, GGF Director of Home Improvement, said: “With the GGF doing so much work with Members to protect and help homeowners, it is only appropriate to launch a dedicated website such as MyGlazing.com. Not only will homeowners be able to find out how the GGF helps and protects them but they will also now have easy access to the best companies in the industry.”

Managing Director Giles Willson added“MyGlazing.com is in many ways a necessary initiative by the GGF. With so much information now available online to consumers, it is only right that GGF as the leading authority in glass and glazing should offer consumer information on areas such as energy efficient glazing and condensation as well as guidance on protection and conciliation, all in one place.”

The new site will be supported by a long term consumer PR plan and the GGF will send out new MyGlazing.com branded marketing materials to help its retail Members promote the site.

Homeowners visiting the site will be able to browse a range of galleries – including images and videos – showcasing examples of different styles of windows, doors, conservatories and other glass and glazing products and services, to help inspire them for their own home improvements.

James Lee, Head of GGF Group Marketing and Communications, concluded: “Currently the GGF’s trade-facing website receives more than 100,000 visits each year from homeowners looking for independent and practical advice on issues around glass and glazing. In view of this, we felt it was important to communicate with homeowners on one consumer-friendly website. MyGlazing.com aims to help consumers make the right choice for their home, so their selection and installation, be it for windows, doors, conservatories, or any other home improvement glass products, runs as smoothly as possible.”

Visit www.myglazing.com