New brand identity for high-end range
September 2015

LISTER TRADE FRAMES has launched the Designer Range, a niche brand of high-end products aimed at architects and self-builders backed by a complete service from consultation, surveying to product specification all the way through to installation.

The brand, including its colour scheme, logo, website and brochure were created by marketing agency Purplex. Mark Warren, managing director of Lister Trade Frames said: "Designer Range is a collection of some of the most technically advanced glazing solutions on the market today, and we needed a high end brand and premium marketing material to help us get the message across. I'm delighted with the logo, styling, website and brochure and the enthusiastic response from architects and consumers tells me the brief has been achieved. Our focus now is to drive traffic to the website and generate online leads and I look forward to working with Purplex on this strategy."

Sam Cross account director at Purplex replied: "As a full service marketing agency with strong industry experience, we were well placed to help Listers launch this high end window and door brand. All Designer Range material looks fantastic and I'm pleased to see Listers are starting to reap the rewards.

Meanwhile, Purplex has unveiled a brand makeover of its own, including a unique ‘icon’ designed to reflect its strapline ‘Power to your Marketing’ and will soon launch a new website to go with it.

www.designerrange.co.uk
www.purplexmarketing.co.uk