GMF unveils biggest – and last
– charity bike challenge
GM Fundraising has launched its seventh annual cycling marathon, setting itself the target to raise £125,000 with the team promising to go out on a high as they announce that this is to be the final charity challenge of its kind.
“From Russia With Hope promises to be the biggest and hardest cycling challenge to date,” said GM Fundraising founder Gary Morton. “The team, which includes 19 members of the Border2Border riding and support team, will be covering in excess of 280 miles each day as they cycle from St Petersburg, through Finland, into the arctic circle, through Sweden , Denmark, Germany, Holland, Belgium, France, England and Wales, before arriving at Hope House Children’s Hospice in Oswestry.
But he added: “From Russia With Hope’ is the seventh and final major cycling challenge for good reason: Aside from the immense amount of work that goes into the planning and execution, each time we must increase the challenge and funds raised. This is no easy task. By the time Border2Border started we already had plans for this ride in place. But what we didn’t plan for was Paddle2Pedal. The combination of two disciplines and the overriding success of the inaugural “girls only” challenge, which more than doubled its original target, opened our eyes to the future of the GM Fundraising challenges. So, while this last traditional ‘cycling challenge’ as we know it and we intend to go out on a high, we are by no means over when it comes to setting epic challenges and raising significant funds for Hope House. In addition, I feel the time is right. None of us are getting any younger and these challenges really do take it out of you.
Nick Dutton, MD of Brisant Secure, this year’s headline sponsor, added: “To our mind GM Fundraising is very much the ‘industry’s charity’ and we have long supported their efforts to raise money to support those less fortunate than ourselves. For this reason, we jumped at the chance to support such an epic challenge, particularly as it is the last one. We are looking forward to promoting this event together and helping the team achieve their fundraising targets.”
Speaking at the launch event, at the National Cycling Centre, Manchester, Gary concluded: “As with all previous challenges, every penny raised will go directly to Hope House Children’s Hospices to support the care of children and their families affected by life-limiting illnesses. This is only possible because, as with all GM Fundraising events, every person taking part covers their own costs, backed up by the generosity of our headline sponsor Brisant Secure.”