Promotional Campaign of the 
Year – Trade: Real Aluminium
November 2017

REAL Aluminium won the trophy for ‘Promotional Campaign of the Year - Trade’ at the G17 Awards. 

The prize was awarded for its integrated campaign, ‘as easy as child’s play’ after which sales of its range of aluminum fenestration products eclipsed all targets with more than 500 customers coming on board in the space of 12 months.

In awarding REAL Aluminium, the G17 judges’ comments were: “A slick campaign with fantastic results …Great use of multiple channels with a single message that spoke to the audience …An award winning campaign!"

Claire Miller, marketing director of Customade Group – which owns the brand – collected the trophy. She said: “Winning this award has topped off a phenomenal year for REAL Aluminium and we are so proud to take the winning title for our innovative trade campaign. Aluminium is a fast-growing market, but it’s more complex than PVCu and many installers need help to get it right. This campaign was all about breeding confidence among installers and underlining that REAL Aluminium is a solid and experienced partner for growth.

“REAL Aluminium has won some top industry awards already and this G Award is the pinnacle of our achievements, cementing our success in spreading the message that aluminium just doesn’t need to be complicated.”

www.real-aluminium.co.uk