Nick fights back at post-Brexit price rises
November 2016

Brisant Secure joint CEO Nick Dutton has hit back in the debate over post-Brexit price rises by promising price cuts in response to Sterling rallying against the Dollar – and even posted a live ‘currency differentiator’ online to assure customers the company is keeping its promise.

“Britain’s Brexit vote sent Sterling into a spin,” he told the trade in an email yesterday (Monday).

"Since then its value has fallen by around 16% against the dollar. Some companies banged prices up immediately to gain extra margin. Brisant took on all supplier price rises in the first three months after the referendum, then absorbed half the increases – something we continue to do."

Then he went on: “We also promised that when the value of sterling rises or falls by a whole $0.05, our prices would change too by 2.5%. Now, with sterling over $1.25 our prices have come down immediately and automatically by 2.5% this Monday 14th November, as promised.”

Along with its currency differentiator http://www.brisant-secure.com/currency.php Brisant explains its promise: “Whilst our economy is in unknown territory we don’t think customers should be left guessing what suppliers might do next. We have therefore introduced a ‘currency differential’ so that your prices can go down and not just up. The ‘zero point’ is at $1.35, and for every whole movement of $0.05 prices will vary by 2.5%.”

Brisant concludes that the cost will be worked out automatically and added to customers’ bills, but they can follow the differentiator to check for themselves how the Pound is moving.