Fred Perry’s HQ Achieves Industrial Look
May 2017

The industrial look of the partitions in Fred Perry’s new head office in London has been created by IDF Aluminium, in a clever application of Jack Aluminium’s JD47 Shopfront system.

The new premises in Clerkenwell occupy three renovated 19th century warehouses. Inside, Fred Perry has brought together offices, showrooms and exhibition space as the brand’s flagship location.

The design uses exposed brickwork and beams to reflect the building’s industrial history. The internal office partitions were specified to the same brief.

“The architect had created a timeless look in line with the building’s branding and the internal office partitioning is styled on a classic steel glazing design,” says Will Woods of IDF Aluminium.

“Aluminium was the preferred material for this project because it is lighter, more cost-effective and can be fabricated on faster lead times than steel.

“We have a great working relationship with Jack Aluminium and we’ve used the JD47 Shopfront system like this before, so we knew that it would be perfect for this project. It is very fabricator friendly and Jack’s service is great.
“We’ve been able to create something with the classic look of steel but which makes the most out of aluminium’s benefits.”

www.jackaluminium.co.uk