Fensa tunes in with radio campaign
Fensa is turning to the radio to take its message to homeowners following the success of its ongoing TV campaign.
The radio ads will run from now until December and will be heard nationwide on stations including Heart, Talk Radio, Capital, Magic and many others. At the same time, the TV advertising has been extended into 2020.
Homeowners hearing the ads are driven to the Fensa website where they will be able to find a local supplier and arrange for them to quote for the work that will be compliant and signed off with a Fensa Certificate.
Director of membership Chris Beedel says the timing is perfect for the new campaign: “Our first ever radio ad campaign breaks on the eve of the 18th anniversary of the formation of Fensa, marking a terrific milestone. Our TV campaign last year was hugely successful in increasing homeowner awareness around the importance of the Fensa certificate and this will build on that even further.
“With a poll that shows 73% of homeowners would only consider using a Fensa Approved Installers and the launch of our new lead generation website early in April, Fensa is now one of the most powerful installer support programmes in the industry as well as the most widely issued installation compliance certificates. It’s a very exciting time to be a Fensa Approved Installer.”