Millions tune in to Fensa’s TV debut
Nearly 19million people have viewed Fensa’s first-ever TV campaign since its launch in March, while its parallel online campaign has received 6million impressions, the organisation has announced.
According to analysis of the TV campaign so far the ad has been seen by more than one third of all the people in the catchment area, with each person seeing the ad an average of three times. The organisation says this means its ads will have been viewed more than 190 million times before the December end of the campaign.
In the meantime social media posts have enjoyed 2.5 million impressions, with video posts having been viewed more than 200,000 times.
Further analysis has confirmed the success of the TV commercials as, from January this year, there have been more than 675,000 ‘Find a Fensa Approved Installer’ searches through the website, together with 412,000 searches about Fensa certificates.
Chris Beedel, Fensa director of membership, says the campaign is fulfilling its objectives: “We’re seeing record numbers of homeowner enquiries on the Fensa website which is exactly what we had hoped for. Additionally, the demand to work with Fensa Approved Installers from consumers is increasing by the day. The huge number of installer searches we’re seeing on the website confirms homeowners understand the value of a Fensa certificate and the competency of Fensa Approved Installers.”
Anda Gregory, Managing Director of GGF Commercial Group, within which Fensa operates, added: “With consumer awareness at an all-time high of what being a Fensa Approved Installer means, we’re confident these figures will increase across the rest of the year. The value of being a Fensa Approved Installer to any company is now clearer than ever, with our brand reputation and website driving business towards the Fensa community. It’s fantastic too that our Fensa Approved Installers are seeing the tangible impact of the campaign. We know there could be a lot more certainty in the current trading environment, yet one thing every Fensa Approved Installer can be sure of is that we will continue to support their business and promote their services to homeowners around the UK.”