Ali hits 20% of group
July 2018

AluK Optimo fabricator CENTRALASL – the aluminium sister company to CentralRPL, both parts of Gary Morton’s Boing Boing Group – is now contributing more than 20% to the group’s overall sales in just over a year since its launch.

General Manager Jonathan Bicknell said: “Using the range, CentralASL manufactures aluminium windows, entrance doors, bi-folds and patios for trade customers operating in both the residential and commercial markets. Everything in the Optimo range has been designed to exceed modern building standards, while offering both residential and commercial end users a secure, reliable, stylish, low-maintenance suite of aluminium windows and doors. In response to their success, especially in the commercial market, we have also launched a curtain walling and façade range.”

Gary Morton added: “In an industry where quality is a given, service is everything. At CentralASL the product range and quality are exceptional, but what really sets us apart is our focus on customer service. We call it customer intimacy really knowing our customers, what they want and what they need, and then delivering. Whether you’re buying PVC-U from CentralRPL, aluminium from CentralASL or painted products from our Central Inspired range. our commitment to customer intimacy stretches across the group. I’m pretty sure that’s the real secret to our success.”

www.centralasl.co.uk