Fensa reaps rewards of TV ads
Nearly three quarters of homeowners said they would now only use a Fensa installer to replace their windows and doors and a half say they now know to ask for a Fensa certificate, according to feedback after the first nine months of the scheme’s ‘All the proof you need’ TV and social media campaign.
A YouGov survey revealed that the marketing campaign far exceeded expectations and that Fensa-approved installers are reaping the benefits, says the organisation. After nine months of the campaign, 73% of homeowners said they would now only use a Fensa installer to replace their windows and doors. In addition, 50% of homeowners said they now know to ask for a Fensa certificate.
As a result it says its website has seen a huge increase in visitors, particularly those using the ‘Find an Installer’ page to find Fensa-approved companies in their local area. Among Fensa-approved installers, the survey revealed, 67% now use the Fensa brand to win work.
”We wanted to see an increase in consumer awareness of Fensa and of installers using the brand to secure new contracts, but these numbers have exceeded our expectations,” said director of membership Chris Beedel,. “To see so many of our Approved Installers using the Fensa brand to achieve this goes to show how homeowners now understand the value of the Fensa certificate. For 73% of homeowners to say they would only use a Fensa Approved Installer to replace their windows and doors is fantastic, and the value of being Fensa Approved is growing by the day.”