Velux and Jet come together for
Velux is bringing the Jet Group which it acquired last year, under the single group brand with the formation of Velux Commercial.
With the Group’s acquisition of Wasco, Vitral and the JET Group read story, the newly formed group says the brand will position it as ‘one of Europe’s leading players in the commercial market and bring daylight and fresh air to workplaces, educational institutions, healthcare, airports, railway stations and shopping malls’.
The Velux Group entered the commercial marketplace in 2012 with Velux Modular Skylights (VMS). The versatility of VMS allows architects to specify daylighting solutions that are at once sustainable, energy efficient, rapidly installed and supported by the Velux service.
With the acquisitions of JET, Vitral and Wasco, Velux Commercial will broaden Velux’s product range, continuing to offer architectural glazing and in addition the commercial range of industrial flat roofs, acrylic domes and continuous roof lights for which JET is a leading player in Europe.
Ralf Dahmer, CEO of Jet-Group, who will head the operating area for the industrial flat roof segment in Velux Commercial, said, “We look forward to working together to build our new commercial division under the Velux brand. We see growth potential and possibilities to strengthen our business to the benefit of customers and employees.”
Henrik Øvlisen, VP of Velux Modular Skylights said “Our strategy is to grow our business by bringing daylight to people in commercial buildings, and by joining forces with Jet, we gain scale and we enter a whole new segment. The products and the sales process in the commercial market are quite different from the residential market, and to meet the specific needs of the commercial market, we are now building a new division; Velux Commercial”.
The new Velux Commercial visual identity will be rolled-out during the coming months across Europe. In the short-term, JET-Group and Velux Modular Skylights will continue business as usual.