Reps get a handle on samples
February 2016

MILA has instructed all of its sales managers to break away from best practice and carry their new window samples just by the handle – because the supplier wants to show fabricators and installers the strength of its new Mila Grip ABS espag handle.

Managing Director Richard Gyde said: “Obviously, we don’t usually advise customers to lift windows using just the handle when they’re out on site, but we know that it often does happen and we’re absolutely confident that our Grip handle can cope with it.

“In fact, we got the idea from one of our biggest customers who challenged us to prove Grip’s strength by carrying a window up a ladder with just the handle as some of their installers do. We went one better and got our Test Centre engineers to carry a 1000mm x 800mm 25kg window up and down a ladder over and over again using just the handle. Of course, at the end, there were no signs of damage or weakness.”

Grip has been extensively performance tested before launch to more than 60kg and has been successfully cycle tested 50,000 times. Mila claims that it outperforms not only similar priced aluminium handles in terms of strength but also more expensive zinc, but also thinks that, for lots of customers, seeing will be believing.

Richard Gyde added: “We’ve invested a huge amount in making Grip green by reducing the embodied carbon, and we’ve included innovations such as colour options and an anti-microbial finish, but we certainly haven’t compromised on strength or performance, and we’re on a mission to prove that.”

The Grip handle will be on display at the FIT show with another demonstration of strength which Mila says will surprise a few visitors.

www.mila.co.uk