Monthly Email News for the Architectural Aluminium Industry

Online conversion boost
December 2019

Leicestershire-based A14 Glass Rooms reports sales conversion rates have increased from 50% to 85% on Real Aluminium windows, doors and glazed roofing products since installing the manufacturer’s new online quoting and ordering system.

Director James Greenway, at A14 Glass Rooms, explained: “The tipping point for us was when we switched to online quoting and ordering from Real – it has made the whole process of quoting and ordering products faster, easier and far more straightforward. We once had to manually create drawings and then wait two or three days for quotes to be processed, but now we can configure and quote products ourselves in a matter of minutes. 

“First impressions are important when you’re attracting new customers and being able to produce professional looking quotes so quickly has certainly enhanced our image and helped us to convert a very high percentage of quotes into profitable business.”

James first saw the Real online quoting and ordering system when it was unveiled at the FIT Show and was immediately impressed with the ease and speed with which quotes and orders could be managed. Having decided to commit to the free software, he went along to a day-long training seminar where he learnt how to use it.

“The system is really easy to use and I went away knowing exactly how to accurately price and order Real Aluminium products and speed up what was once a time-consuming process. No installer wants to make mistakes, especially with a premium product like aluminium, and this system minimises the risk of errors by guiding you through each stage of the quoting and ordering process. Moving to the new software was seamless and we’re now using it to produce up to 100 quotes a month. It is an invaluable asset to our business and I would definitely recommend it to another installer.”

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