Garnalex names more
December 2019

GARNALEX, the aluminium initiative launched by Roger Hartshorn, has made three more key appointments, with Dave Watts as Technical Product Director, Dave Wigley as Head of Marketing and Eilidh Hudson as Sales and Marketing Manager.

Dave Watts began at LB Plastics in technical support in 1982 and went on to join HL Plastics as Technical Manager for Eurocell in 1994, helping grow and develop the company alongside Roger Hartshorn. Dave then set up Vintage Windows, becoming the first fabricator to use the Liniar system in 2007.

He continued: “I then joined Roger again when he purchased Wegoma, which I ran. Eighteen months later we rebranded this to Avantek. In 2015, Avantek and Vintage were purchased by Quanex as part of the HL Plastics deal, and I returned to HL for a further three years as part of that deal.”

Dave Wigley joined as Head of Marketing after 22 years at Eurocell and Synseal. He was responsible for creating a consistent identity across the rebranded Eurocell depot network which grew from six to 120+ branches, as well as bringing Synseal’s WarmCore and Stratus lantern brands to market.

He added: “My creative background in design and branding is now focused on the Sheerline brand, making sure that everything we produce adds value and helps our customers fabricate and sell the Sheerline system.”

Eilidh Hudson has experience across sales, business development and marketing including roles at Spectus Window Systems, the Epwin Group and most recently as Technical Sales Manager for Senior Architectural Systems. She will also lead the Garnalex Ambassador Workshops.

Roger Hartshorn, Garnalex CEO, said: “We are building a steadily-growing team of proven industry experts at Garnalex House and at the state-of-the-art Nether Heage £9-million factory.”

www.sheerline.com