2017 digital marketing brochure launched
August 2016

The FIT Show has launched its new digital marketing brochure, outlining facts and figures from 2016’s show, it also looks ahead to the 2017 event at the National Exhibition Centre (NEC), Birmingham.

Aside from listing the number of hotel rooms available locally, the increase in exhibitors so far for 2017, and news on the show’s late night opening – which in turn will allow exhibitors to host parties on their own stand – one of the biggest pieces of news is the increased marketing budget. Extending it to £600k, this will attract an even broader representation of the industry and ensure that footfall levels surpass the 8,500+ who visited in 2016.

Looking into visitor data from the 2016 show, the digital marketing brochure explains that the average exhibitor at this year’s show generated 185 leads. Not only that, it takes a deeper look at job functions, company’s annual spend on glass and glazing, number of employees per company, and it lists – in order – products of interest and the big name fabricators who visited or exhibited at the show.

“It’s a great source of data for all things FIT Show,” said Paul Godwin, Managing Director of FIT Events, the company behind The FIT Show. “Aside from the intricate information from this year’s show the brochure looks ahead to 2017 and gives those going a peek at what they can expect from the first show to be held at the NEC.”

http://www.fitshow.co.uk/stand-packages